The cheapest: go to a catalogue showroom or one of the mass market jewellery multiples found in every high street. Both sorts buy ready made engagement rings in bulk from specialist manufacturers and can produce a 9ct gold ring set with a tiny diamond for under £150.

The smaller independent jeweller: often run and owned by one man who goes to the same manufacturers but may not have the buying power of mass market firms.

The better independent & quality national chains: they buy from specialist manufacturers, focussing on medium priced rings, bought in quantity.

International jewellers: the top step on the ladder who work to an international standard. They source stones in Antwerp or New York, design in house and manufacture in their own workshops offering a bespoke service to a demanding clientele.

The Jewellery Web Shop: due to their very special position on the precious stone market and their exclusive use of the internet as a sales outlet they are able to offer the quality and service of an International Jeweller at prices similar to those found at mass market multiples.